TRUE "Cali Collection" Hoodies
February 24, 2010

TRUE “Cali Collection” Hoodies

Earlier this year we gave you a look at True's “Cali” 5 Panel Hat. Now we have a look at some hoodies from this collection. The first hoody features 'Cali' stiched in block letters with a red star in the upper right corner, while the 'True Logo Star' hoody features ...

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TRUE x The Hundreds "Native Leagues Project" Drop 1
January 15, 2010

TRUE x The Hundreds “Native Leagues Project” Drop 1

San Francisco based TRUE unveils the Native Leagues Project: a tribute to the rich legacy of the Bay Area's sports teams. The "Native Leagues Project" will release one design per month, each month featuring a different company putting their twist on the concept. First up, The Hundreds tribute to the ...

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TRUE "Cali" 5 Panel Hat
December 11, 2009

TRUE “Cali” 5 Panel Hat

This weekend, TRUE will be releasing their 'Cali Collection.' This release will include 2 New Era fitteds and an assortment of apparel. Also included, will be be the five panel hat pictured above. The True 'Cali Collection' will be available in-store, and online at TRUE's online shop. Info: TRUE

True x New Era “12 Days of Christmas” Fitteds
December 4, 2009

TRUE x New Era “12 Days of Christmas” Fitteds

Once again, TRUE is releasing their "12 Days of Christmas" New Era fitteds this holiday season. These fitteds come in exclusive colorways showcasing True's iconic logo. They will be available December 5 at in-store and online. Info: TRUE

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true-winter_1
November 18, 2009

True Winter ‘09 Shirts

San Francisco-based clothing company True has released a few new colorways of their classics including a Gucci inspired "Squares" and "Abstract" logo as well as their new "Golden Gate" graphic. Available online and in-store. Info: True

true-5-panel-cap_1
November 13, 2009

True Holiday ‘09 5 Panel Program Drop 1

True has been in the process of creating 5-Panel cap's with the same effort as their fitted caps. This drop includes a 2-tone canvas cap, a navy cap with contrasting white details inspired by navy pea coats, and a striped denim cap, which due to fabric availability is limited to ...

true-x-new-era-cali-2
November 2, 2009

True x New Era Cali Hat Part 2

Following the success of last years Cali hat release, TRUE plans on releasing not one, but possibly two different versions this time around. No word on the release dates, but stay tuned for more information as it becomes available. Info: TRUE

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champ_black_front_large1
October 22, 2009

TRUE Manny Pacquiao Tee

TRUE has released their Manny Pacquiao tee just in time for you to sport your support while "The Pacman" takes on his next opponent, Miguel Cotto of Puerto Rico. This tee is printed on a black shirt with Pacquiao centered within the classic TRUE logo while "champion" is stamped below. ...

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TRUE x Jern Eye "Vision" T-Shirt
October 16, 2009

TRUE x Jern Eye “Vision” T-Shirt

The bay area's own TRUE has teamed up with Oakland's Sophmore sentsation, Jern Eye. Together they produced a hot limited tee based on the album artwork for his album. The shirt is available soon at TRUE. Info: TRUE

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TRUE x LRG x Triple Threat
September 4, 2009

LRG x True x Triple Threat 10 Year Anniversary Tee

LRG, TRUE, and Triple Threat have teamed up to celebrate the 10th anniversary of Triple Threat DJs. In honor of the 10th anniversary, they have created this tee, which is exclusively available at TRUE. Hit the link below to view more images of the tee. Info: LRG

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