True Winter ‘09 Shirts
San Francisco-based clothing company True has released a few new colorways of their classics including a Gucci inspired "Squares" and "Abstract" logo as well as their new "Golden Gate" graphic. Available online and in-store. Info: True
True Holiday ‘09 5 Panel Program Drop 1
True has been in the process of creating 5-Panel cap's with the same effort as their fitted caps. This drop includes a 2-tone canvas cap, a navy cap with contrasting white details inspired by navy pea coats, and a striped denim cap, which due to fabric availability is limited to ...
True x New Era Cali Hat Part 2
Following the success of last years Cali hat release, TRUE plans on releasing not one, but possibly two different versions this time around. No word on the release dates, but stay tuned for more information as it becomes available. Info: TRUE
TRUE Manny Pacquiao Tee
TRUE has released their Manny Pacquiao tee just in time for you to sport your support while "The Pacman" takes on his next opponent, Miguel Cotto of Puerto Rico. This tee is printed on a black shirt with Pacquiao centered within the classic TRUE logo while "champion" is stamped below. ...
TRUE x Jern Eye “Vision” T-Shirt
The bay area's own TRUE has teamed up with Oakland's Sophmore sentsation, Jern Eye. Together they produced a hot limited tee based on the album artwork for his album. The shirt is available soon at TRUE. Info: TRUE
LRG x True x Triple Threat 10 Year Anniversary Tee
LRG, TRUE, and Triple Threat have teamed up to celebrate the 10th anniversary of Triple Threat DJs. In honor of the 10th anniversary, they have created this tee, which is exclusively available at TRUE. Hit the link below to view more images of the tee. Info: LRG
True “Sharpie” New Era
True will release their "Sharpie" New Era this Friday at midnight pst. The New Era is called "Sharpie" because the cap was done with Sharpie Chisel tip marker. There are also 2 colors of mens, and 2 colors of womens tees with the original artwork. Info: True
True Anniversary Collection “Far From The Finest”
Over the weekend, TRUE SF released their 13th anniversary collection. The collection is based off light weight tees and hoodies for the foggy, cold, or sunny weather in SF. Hit the link below to view our favorite pieces, and over to TRUE to purchase. Info: TRUE
Nike X True “Trumara 96 pack”
To celebrate the 13th anniversary of San Francisco's True shop, Nike is re issuing the lazer camo edition Humara designed by the True squad as part of the clerks park released back in 2006. This time around the Trumara comes packaged with a matching new era & tee all for ...
True - - 4.20 Grinder
San Fransisco based TRUE has made a special wooden "TRUE" grinder. The top of the grinder is engraved with TRUE's logo and a quote surrounding. Head over to TRUE's website for more information or their flagship stores. Info: TRUE
